LiveScore: Content Strategy and Development Manager
• Responsible for video content strategy and production, including original analysis shows, news content and rights-focused shoulder content
• Broadcast of UEFA Champions League in Ireland. Live event supported with pre-match show, high-quality features and market-leading highlights operation
• Designed automated workflow to deliver official highlights from YouTube onto match pages
• Created push notification strategy and operational procedures
• Launched Cristiano Ronaldo sponsorship, delivering 11.1M views, 2.5M engagements and 38.7M impressions
• Exploration of new content engagement opportunities to innovate user experience on LiveScore app
• Designed CMS structure to enable content operation and distribution
Bleacher Report — B/R Football
• Presenting sports news, moments, highlights and culture on the award-winning Bleacher Report App
• Delivered UEFA Champions League and Europa League highlights to US market
• First sports app to introduce social functions — focus on creating and curating an engaged community
• Developed strategy to produce best-possible user experience, with focus on engaging 16-25 age bracket and American consumers
• Beating competitors in speed, accuracy, appropriate tone and choosing moments that matter
• Worked on exclusive AMAs with athletes including Ivan Rakitic, Joao Felix, Reece James and Lucas Vazquez
• Motion design and video editing: UEFA Champions League and Europa League ancillary content, crossover content using NBA rights, storytelling and motion design-focused content for best-in-class social media channels
• Experience delivering news and moments across major tournaments including 2018 FIFA World Cup, UEFA Champions League and more
Relevant company awards during tenure at B/R:
• Webbys: People's Voice Winner (2018, 2019, 2020). Best Sports Website (winner in 2018 and 2019, nominated 2020)
• Shorty Awards: Sports App winner (2020), Best in sports overall winner (2020)
• Cynopsis: Best sports mobile app winner (2020)
Other Clients
Produced motion design content following strategy process for multiple clients in freelance capacity, including FotMob and Goal.
Written occasionally for publications such as These Football Times, appeared on multiple podcasts and made radio appearances.
LiveScore: Content Strategy and Development Manager
• Responsible for video content strategy and production, including original analysis shows, news content and rights-focused shoulder content
• Broadcast of UEFA Champions League in Ireland. Live event supported with pre-match show, high-quality features and market-leading highlights operation
• Designed automated workflow to deliver official highlights from YouTube onto match pages
• Created push notification strategy and operational procedures
• Launched Cristiano Ronaldo sponsorship, delivering 11.1M views, 2.5M engagements and 38.7M impressions
• Exploration of new content engagement opportunities to innovate user experience on LiveScore app
• Designed CMS structure to enable content operation and distribution
Bleacher Report — B/R Football
• Presenting sports news, moments, highlights and culture on the award-winning Bleacher Report App
• Delivered UEFA Champions League and Europa League highlights to US market
• First sports app to introduce social functions — focus on creating and curating an engaged community
• Developed strategy to produce best-possible user experience, with focus on engaging 16-25 age bracket and American consumers
• Beating competitors in speed, accuracy, appropriate tone and choosing moments that matter
• Worked on exclusive AMAs with athletes including Ivan Rakitic, Joao Felix, Reece James and Lucas Vazquez
• Motion design and video editing: UEFA Champions League and Europa League ancillary content, crossover content using NBA rights, storytelling and motion design-focused content for best-in-class social media channels
• Experience delivering news and moments across major tournaments including 2018 FIFA World Cup, UEFA Champions League and more
Relevant company awards during tenure at B/R:
• Webbys: People's Voice Winner (2018, 2019, 2020). Best Sports Website (winner in 2018 and 2019, nominated 2020)
• Shorty Awards: Sports App winner (2020), Best in sports overall winner (2020)
• Cynopsis: Best sports mobile app winner (2020)
Other Clients
Produced motion design content following strategy process for multiple clients in freelance capacity, including FotMob and Goal.
Written occasionally for publications such as These Football Times, appeared on multiple podcasts and made radio appearances.
